If you’re searching for a Small Business Photographer in Wisconsin, this branding session with Haentze Floral in Fond du Lac is a perfect example of how professional imagery can elevate your online presence. As a Wisconsin small business photographer, I specialize in creating polished branding photos and headshots that help local companies show up confidently on social media, websites, and marketing materials.
Haentze’s Floral is located in Fond du Lac Wisconsin. They have been a family-owned business for five generations, serving the community since 1858. Getting the opportunity to work with such a well-known and loved company was truly an honor. They are also my personal go-to spot for houseplants and outdoor plants come summertime.
The Goal of This Branding Session
The main focus of this branding and headshot session was simple: polished, cohesive images for social media.
We started the day with headshots in their greenhouse. I intentionally chose that space because it’s stunning and instantly recognizable. The natural light, the greenery — it feels like them.
After headshots, I photographed their spaces and products to give them a full gallery of content to use across platforms.
How They’re Using Their Images
This is where it gets exciting.
Employee Spotlights
The headshots are being used to introduce team members. This helps customers connect friendly faces with the business and learn what each person brings to the table.
For example, Meredith previously worked for a local flower grower — something customers might not know without that storytelling paired with a professional image.
Product Education
Professional product photos give them beautiful, eye-catching visuals when educating customers or highlighting items they want to promote. Clean, polished images elevate perceived value instantly.
Behind the Scenes
Behind-the-scenes content is always a social media home run. These images show what goes into fresh floral arranging, plant care, and silk floral design. Customers love seeing the process — it builds transparency and appreciation.
Client Interaction
During our shoot, a customer in the shop looked like the perfect model. I approached her and asked if we could include her in a few images. She said yes — and those photos ended up being some of my favorites.
Images showing genuine customer interaction help build trust and give powerful visual support to any marketing message.
If you’re looking for a business with strong, intentional social media, make sure to follow Haentze Floral. They understand how to market to their audience — and they pair that strategy with stunning visuals.
And if your business is ready to elevate your brand presence with professional imagery, I would love to help.
Reach out at christinepeck@thesparklestudio.net